Every year on Black Friday, Cards Against Humanity does an unusual stunt like crowdsourcing funds to dig a big hole, sending customers literal bull shit, or in 2021, paying you to do stuff for them. Every 20 minutes, a new task was revealed on getfivedollars.com that participants would be paid $5 to $10,000 to complete. These tasks included tweeting at Hellman's to bring back a fake product and Paul Giamatti cookie bake-off.

Party stores and deals-deals-deals advertising served as sources of inspiration for the site. As the event unfolded, our team moderated submissions and posted highlights of each task once it was complete. This project also included three micro-sites I designed. While visually distinct from one another, the connecting element throughout the microsites was the lo-fi design that everyone comes across on the internet, acting as unavoidable pop-ups to contrast the bright and shiny main site. Participants were asked to watch a toad for 20 minutes without killing him. Another endeavor was to uncover America’s top minds with an online quiz. Clicking this button 1,000 times earned visitors $5 as well.