Cards Against Humanity
A collection of projects from my time at Cards Against Humanity.
First up is CAH's website. We had the chance to completely redesign the site, approaching it as an opportunity to expand CAH’s visual brand beyond the minimal black and white Helvetica they’re so well-known for. Keeping these classic elements, we infused the site with fun interactions and intentional additions of color that tied into their expansion lines. We brought their webstore to the forefront and showcased CAH’s work over the years with in-depth case studies and an interactive about page.
Packaging Design
2019
2019
Design: Maddy Bremner, Caleb Vanden Boom, Sarah Gardner
Product Line Redesign
Over the years Cards Against Humanity came out with many expansion boxes and card packs, each with a custom, limited edition packaging design. Once enough of these expansions had been made and reprinted, the product line lacked cohesion. My team was tasked with developing a design system that would unite the extended product line while still maintaining a unique feel to each product. The final design solution is clean and modern like the original game packaging, and each product features a custom icon I designed.
Identity Design, Website Design
2020
2020
Design: Maddy Bremner, Caleb Vanden Boom, Sarah Gardner
Family Edition
One of my favorite product releases was the family edition, which provided the opportunity to design an entirely new brand line under the CAH name. We used a new typeface, bright accent colors, and fun illustrations to build the identity for this new line of products. We designed a launch site for the line where the game could be bought and a PDF of the game could be downloaded for free. Currently 3 family products have been released; the main game, the glow in the dark expansion, and the written by kids pack.
2019-2022
Design: Maddy Bremner, Caleb Vanden Boom, Sarah Gardner
Etc.
Some additional fun stuff we worked on.
