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maddybremner@gmail.com
Maddy Bremner
Get Five Dollars SaleChicago Board Game CafeA Kind of MachineCards Against HumanityToo Much, Too SoonClam-O-NaiseMiscellaneous
Maddy Bremner
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A Kind Of MachineGet Five Dollars SaleChicago Board Game CafeCards Against HumanityToo Much, Too SoonClam-O-NaiseMiscellaneous
Maddy is a multidisciplinary designer and artist based in Minneapolis.
She is currently working with Heavy Dev and pursuing an MFA in Image Text at Cornell University. She is available for commissions and freelance projects. Send an email with requests.
View resume.
Clam-O-Naise
Identity & Website Design
2022
Design: Sarah Gardner, Maddy Bremner
Development: Gardener NYC
Features: Fonts In Use, The Dieline, Washington Post, Food & Wine
During Black Friday 2021, Cards Against Humanity paid thousands of people $5 each to tweet at Hellmann’s official account, sharing a falsified photo I shot on a vintage camera of a product called Clam-O-Naise. #BringBackCLAMONAISE trended on Twitter despite never having existed, until now. Since Hellman’s wouldn’t give the people what they wanted, Cards Against Humanity decided to actually make Clam-O-Naise, releasing it along with a line of merch in 2022.
We updated the branding from the original, faux-vintage packaging we had created to a playful and still-retro identity. The jar was filled with actual clam-flavored mayo and a pack of 30 vacuum-sealed cards. To support the product rollout, a line of lifestyle merch was produced and we designed a Clam-O-Naise website.
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Maddy Bremner
Menu
A Kind Of MachineGet Five Dollars SaleChicago Board Game CafeCards Against HumanityToo Much, Too SoonClam-O-NaiseMiscellaneous